It takes creativity, effort, and money to make a beautiful business video. If you make your video in-house or hire others to do it for you, the process can be costly and time-consuming. The main issue is that, after all the blood, sweat, and tears that would go into creating a fantastic finished product, a critical part of the puzzle is very often neglected: the promotion strategy. Perhaps you’ve mastered the art of promoting your blog material, but selling video content is a completely different beast. However, we know that video content is extremely popular with viewers. Simply putting a video on your landing page will boost conversions by 80%! So, the time investment is worthwhile, but you must devote time to encouraging people to search, play, and enjoy your film. The best social media marketing company Delhi will also help you by suggesting the following 7 ways to promote your video content.
Optimize your video thumbnail
The video thumbnail is perhaps the most significant factor in determining whether or not such a visitor can watch your video. Since we do judge books by their covers, you can dress up your video for the occasion by creating a convincing, play-worthy thumbnail picture. Using a picture of a smiling person making direct eye contact is the most effective way to ensure that people watch your video. What is the reason for this? People form bonds with one another. So put a smile on the video’s thumbnail, and you’ll probably get a lot more views.
Run a campaign on social media handles
What easier way to get people to watch your video than to give it away for free? The perfect location to do it is on social media, where people are much more likely to promote and spread the message about your giveaway, resulting in more people visiting your landing page and eventually watching your video.
Use the first few seconds of your video wisely
On the internet, people’s attention spans are limited. In reality, the average attention span has decreased to just 8.5 seconds. When it comes to making a good video, you should quickly bring your storey to life in order to pique people’s attention as they click through their feeds. You need to make it clear how your video would be about in the first few seconds and give the audience trust that what they’re going to eventually watch is worth their time. A hook at the beginning of your video has become one of the best ways to get people’s attention. A hook is a brief glimpse of what’s to come in the video. This will give your viewers a better understanding of your video and encourage them to stay longer.
Attach a share button with your video player
We’re all well aware of how influential social media can be. In reality, you’re probably using Snapchat, Instagram, Facebook, or Twitter to begin and finish your day. It’s sad, but it’s real, and that is why you should make sure the video can indeed be shared easily on such platforms. Add sharing buttons to the video itself and viewers can share a connection to the video (which will take them back to your website) without ever leaving the player.
Make the content engaging with and without using sounds
It’s important to consider how you can keep viewers engaged and interested in your video while it’s playing quietly or with sound on. When it comes to video, marketers should consider how they can tell a convincing storey without using audio. You will definitely increase the impact of your content if viewers can pick up a narrative without the need for sound. The aim of the video is to entice viewers with appealing visuals before redirecting them to the blog post.
Video content can get significantly more audience who are your potential customers. Promoting video content effectively will help you get more targeted audience ultimately increasing your business. These 7 ways of promoting social media marketing method will significantly get you more engagement on your video content.