Digital media has allowed medical professionals to connect with potential patients in a way that was never before possible. With over half of all Americans using the internet to research healthcare topics, the importance of maintaining an online presence for medical professionals is greater than ever.
Whether you operate a practice or are an employee of a healthcare facility, creating a search-engine-friendly website and social media presence is an excellent way to attract new clients. However, as it is with any marketing strategy, there are best practices that you need to be aware of to take your digital presence from good to great. With this in mind, let’s take a look at some tips that will help you optimize your medical SEO strategy.
Create a Responsive Website
It’s important to remember that the internet isn’t a single platform. Instead, there are thousands of online destinations that people use to conduct research and access information. Among the most popular—and an excellent place to start your digital marketing strategy—is your website. This should be optimized to be responsive across all devices—including desktop computers, smartphones, and tablets. This is important because we live in a world where people are increasingly browsing the internet on their mobile devices.
In fact, by 2019, mobile searches are expected to outnumber desktop searches by two-to-one. With a responsive website, you can ensure that the information on your site is easily accessible and visible to patients, regardless of the device that they’re using. This is especially important for dermatologist websites, as the majority of your visitors are likely to be patients.
Make Content Easy to Find
It’s important to remember that people who are on the internet aren’t looking for dermatologist websites—they’re looking for solutions to their specific problems. This means that you need to make sure your site is optimized to rank for specific keywords related to your practice. That being said, you need to make sure that your content is easy to find. This means using clear headers and subheaders and making sure that your keywords are distributed throughout your site in a strategic manner.
Define Keywords and Sentences
When it comes to SEO and digital marketing, you need to be aware of the difference between keywords and sentences. Keywords are the specific phrases that people type into search engines to find your website. If you are trying to optimize for dermatologist SEO, you might want to include words like “skin care”, “skin diseases”, “skin treatment”, or “skin disorders”.
On the other hand, you should write sentences that are both optimized and relevant to your practice. For instance, a single sentence might read: “Our dermatology clinic specializes in treating skin conditions of all kinds, including acne, psoriasis, and eczema.” Words like “Delran dermatology clinic” for the specific location and “skin conditions” are excellent keywords too—but they don’t make for a great sentence.
Be Active on Social Media
Your digital marketing strategy doesn’t just have to take place on your website. In fact, an important part of your digital marketing strategy should be to be active on social media. You can take advantage of Facebook, Instagram, Pinterest, Twitter, and many other platforms to build your brand and connect with potential patients. This is an excellent way to highlight your online presence and is an excellent way to drive potential patients to your practice.
Make sure to create a presence that’s both professional and engaging. Use high-quality images, videos, and posts, and make sure to be responsive to any questions or comments that your followers might have.
Host a Blog and Videos
Another excellent way to take advantage of the internet and boost your medical SEO is by hosting a blog and videos. You can use these types of content to give potential patients a greater understanding of any conditions that they might suffer from. This is important because most patients who are looking for dermatologist resources are likely trying to solve a problem or find an answer to a question that they have.
Moreover, blogging and hosting videos are excellent ways to create additional content that you can use to help boost your SEO. This can be especially helpful if you run a larger practice and need to provide more information than can be easily included on a single website.
This article has shown you the importance of medical SEO and digital marketing and has given you five expert techniques to help boost your presence. The internet is where most people turn when they need health information, so it’s important that you take advantage of this opportunity. With a sound digital marketing strategy and expert techniques, you can be sure that patients will be able to find your website and will be able to get the information that they need.